Missinglettr Review & Tutorial
Let me tell you a story and see if you this resonates with you, if so then missinglettr might just be the perfect fit.
You come up with a new idea for a site, and you are super excited. You knock out the design and get the site up and running. You build out your social profiles, and make sure they are all filled out, start creating some great content for your site, and then on to your link building strategy...
Fast forward a couple months, and those social profiles that you built out look like this ...
I tell ya I've been there.
It takes time to create good content, and then even more to get it to rank.
After all if you post a article you write once, what are the chances that all of your followers have the time to read that post right when you decided to post it?
Unless you have a social media manager coming up with whitty quotes, and continuing to promote your content, then keeping your social media audience engaged when you are running multiple moneysites is probably lower on your list then you would like to admit.
When I first heard about missinglettr I thought man could this be exactly what I have been looking for?
The answer to that question is a resounding: YES
Here is what we will cover on this review and tutorial
What Missinglettr Does / Allows You To Do
Not only does missinglettr help you keep your audience engaged, and keep your content in front of your readers, but it does all of the heavy lifting. Just point it to your blogs RSS feed, and it gets everything ready for you. You go through and approve or edit the posts it creates, then you have 12 months worth of posts ready to be sent out.
How We Use MissingLettr
This is how we setup our campaigns in Missinglettr. First thing we need to do is create a new website in the system. We can do this by selecting the sites drop down in the upper left hand corner.
Adding A Site
Once we click the add new site button we will be presented with a modal that allows us to put in the required fields for a new site.
As you can see we need to put in a title, which we typically put in as the sites domain name. Whether the Blog Type is a Company / brand or its a personal blog, and then the URL for the rss feed.
*If you are using wordpress this is typically at http://yourdomain.com/feed, If you are using shopify then you will use http://yourdomain.com/blogs/news.atom
The Enable hashtags checkbox allows missinglettr to auto generate hashtags based off of your posts content. It will also give you the typical amount of retweets for each of the hashtags as well which can come in quite useful.
Next we are going to setup our branding.
As you can see the placeholder text gives you a pretty good idea of what each field is for, but this is how we use it.
We typically have 1 persona per site (Tim Schmidt from AffiliateU has some great stuff on what he calls persona hacking). So in the Author field we will put the persona of the site that we are adding. The brand name will be whatever the "business" name would be if it differs from the domain name.
There are two options for Quote Image layout.
The quote image layout is how the images that Missinglettr generates will be displayed. In order for Missinglettr to make your automated posts more engaging it creates a "quote bubble" image for some of your posts. They look like this..
So this option allows you to include the authors name in these "quote bubbles" or if you don't want to personalize the posts as much you can just put in the brand name. This is really a matter of your preference or the requirement by a client. Tim recommends you try and keep things as personal as possible, as it will help with conversion if your readers feel a connection.
Once we have that selected and upload our Brand image then we are ready to move on. For the brand image I typically us a canvas of 500 x 500, and center the logo inside of that leaving plenty of white space. This allows the social networks and missing letter to apply styling on it like using a circular image without cutting into your logo.
Now were good to go! Time to move on to the dashboard.
Below you will see the dashboard, with the key components highlighted.
Connecting Your Social Profiles To Missinglettr
Now that we have our site setup we need to get our social profiles set up so we have somewhere to post the campaigns. Simply click the button and we can start to wire up our accounts to missinglettr.
As you can see we have the small team plan, and we have purchased additional social profile quota. At this point you have the opportunity to use any existing accounts that we have setup already or we can connect new accounts.
If you are managing multiple facebook pages from one facebook profile then you don't need to add your profile again. You will just choose the existing profile, and then in the next step you can choose the page that you would like missinglettr to post to.
For this site we are adding we will use my personal facebook page connection
but then we will update the connection to use the facebook page that we actually want to post to.
The facebook setup is probably the most "tricky" as there are two layers of account types (profile, and page) while the others are straight forward with putting in your creds, and then everything is done.
Setting Your Sites Campaign Schedule
The next step in setting up your site is setting your schedule for the campaign posts. This allows you to be flexible with the time you push out posts as well as optimize for when you think your audience is going to be most responsive.
Is you can see we have the opportunity to select certain days of the week to send posts out as well as turn off certain days.
You can also "blacklist" days at this point. So if you wanted to make sure you weren't posting on Christmas, Thanksgiving, etc you could add these days in here.
Right below this section you will see where you can put in the actual time that the post will go out.
There are multiple times listed in case your campaigns end up overlapping, Say a new campaign is going to start being sent out today, and you have another campaign that has been running for 30 days, and a new post is going to go out today as well. You don't want them to both go out at the exact same time.
This gives you the ability to select multiple times during the day that your posts will go out. If there is already a post scheduled for the first slot then they will roll over to the next available time slot.
I typically just leave these as the defaults until I begin to see any patterns from my audience on when they are most likely to engage with the posts. Then I update these to try and optimize around those times.
Next we are have campaign specific settings around hashtags, and post structure. I personally just leave the defaults on since they take advantage of all of the features of missinglettr. If you find something that you don't like in the posts that are being generated, or a client has a different requirement then you can go back here later and update them.
Next is the branding tab. We have already set up most of this in the initial site creation portion but this gives you the opportunity to update it if you want to make a change.
The last portion of the site settings is going to be the blacklist.
remember there is a computer generating these posts, and not a human being so understanding subtleties and fopahs are not going to be its strong suit. If there is certain content that may be in a blog post that you don't want to be included in your posts than you can enter it here and the algorithm will avoid adding any suggested content to your post that contains phrases on this list.
Whew... now we are done setting up our site, and Missinglettr will start looking for blog posts to generate campaigns for us.
Campaign Review With Missinglettr
Now that we have everything set up we can go in and review the campaigns that missinglettr has generated. You will get an email once there are campaigns ready for you, but if your impatient you can go to the campaigns section of your site, and see if there are any in queue that you can push through immediately.
There are 5 Different Statuses in Missinglettr for campaigns.
- Ready To Be Reviewed
The only two that probably need a little bit of explaining here are waiting and ready to be reviewed.
The waiting status are blog posts that missinglettr has found that need to accepted into their system.
Missinglettr does NOT take all of your blog posts and automatically generate and start sending out content for you. It does however get everything ready for you so that you can take a few minutes to make sure your campaign is crafted to your liking, and then it takes care of the rest.
Once they have found a post they will add it to the waiting queue for you to approve or reject.
If you click create campaign the system will go to work, and a few minutes later it will be available in the ready to view tab.
Items in this tab, have all of the posts and images created and ready to view. All you have to do is walk through the posts, and approve the campaign.
*Facebook requires a manual "approval" for each of the posts to compl with their TOS, so if you don't go in and approve each individual one for fb then your campaign will send to the other social media outlets but not FB.
Now lets go through a campaign and get it ready to go.
The first thing we are going to do to get our campaign up and running is to select the hashtags that missinglettr should include in our posts. As you can see below they also give you the average amount of retweets for each of the hashtags.
I've found that these suggestions don't seem to be the most pertinent to my posts so typically I will remove the suggestions, and place my own in the campaign.
Once we have added these in we can review the actual content of the posts they created by clicking the "Ok, lets review" button.
Next you will see a warning. I'm not sure if this warning will always be around, as it is a result of a requirement from facebook that all content must be "generated" by the user and not by a computer.
Here is our first post. As you can see it generated text for the post, as well as provides a list of images you can choose from. It also lists the day on the left hand side that this post will go out as well as teh social profiles it is ready to post to.
As we talked about earlier facebook requires a little extra love to get your posts read to go.
The red indicator on the left hand side shows you that this post will not currently go out to facebook.
Once you click on the facebook icon it will bring up this a prompt where you can use the the "suggested content" from missinglettr or you can write your own content. This is how missinglettr gets around facebooks requirement that computer is automatically posting to your social profile.
Here is an example of the images that missinglettr generates. They typically include a snippet form your post, and that snippet is included in a "thought bubble" that is coming from your brand / profile image.
Its worth pointing out here that you don't have to use the image they created, and choosen for you. There will be a bunch of images to choose from, and you can also upload your own images. Also make sure you are looking at the post content, and that it matches the image you are choosing.
You also don't have to send out a post on each of the days that they recommend. Maybe this content will only really be relevant for the next 30 days. In that scenario you could merely remove all of the campaign posts after the 30 day post.
Once we are happy with all of the social posts we can finalize our campaign for delivery.
Now we will set the day you want this campaign to go out.
I've found this useful when I have already gone out and manually create a post on some of the networks, but still want to use missinglettr to send out posts for the next year. Here I can set the first post to go out a week from now, so that I don't duplicate my post content, by having missinglettr starting the campaign today.
A little gotcha here is the date format. When I look at that date below I see June 10th 2017 ... It may be a localization thing, but in the US that isn't the standard format. So if you are confused by the date setup, just click the field and it will present you with a calendar so you can make sure you are starting your campaign on the right day.
The last step is going to be if you need anyone else to approve the campaign.
EG: If you are representing a client that requires that all social media posts be approved by an internal resource then you can make sure the campaign is set up to your liking, and then send it over for approval.
Results With Missinglettr
Here is a screenshot of clicks that we have received from 5 campaigns that we set up on a brand new site. There is virtually no following on these social profiles, but still we are generating traffic. Just think about how much a click is worth in your niche, and how that translates to missinglettr paying for itself by traffic it can help you drive.
For me its a no brainer to use missinglettr.
Missinglettr pricing has two different plan types. There are plans for individuals, and plans for teams. If you want to just get up and running and see what types of results they can get you then you can sign up for the individual free plan which will get you 1 site, 1 social profile, and 2 new campaigns per month.
If you are going to start doing some volume then there are a few different options for you. Here are a couple screenshots of the pricing stucture.
Individual Plan Pricing
Team Plan Pricing
Small Team Plan
Medium Team Plan
Large Team Plan
Missinglettr Coupons, Discounts & Promo Codes
We are in the process of trying to get a special mrktr.io reader discount with missinglettr, but as of right now we don't have one.
The best deal out there that we have seen is through AppSumo.
The deal only runs for a certain amount of time, so it might not be available still, but if your lucky to get in on it when its available its an amazing deal. Its for lifetime access to missinglettr with unlimited sites and 25 social profiles.
Wrapping Things Up
In this day and age diversity is key when it comes to your online strategy. Don't have all of your eggs in one basket and risk something like an algo update cratering your business.
In order to do this though you need to have good systems in place and automation where its feasible. Well missinglettr has made social media automation a reality.
It drives real traffic, and helps keep your audience engaged. Definitely gets a five star review from our team here at mrktr.io